Audience Post

I decided to interview three media students from my class. I played the song 'one of the boys' by Katy perry and I then asked them four questions about who they think the target audience would be, and how I would reach them. Although I'm pretty convinced from the focus group that 13-18 year old girls, I wanted to know if they thoughts so too.

The video of the interview:

I found this very useful, because they were able to tell me more about creating the music video, because they have greater knowledge than the last group I asked questions too. They told me to take a voyeristic approach, to use bright colours, and to make sure it is narrative based with performance cut in between.

Diary!

I wanted to know who Katy Perry would appeal to. I have been looking at Katy Perry's fan websites and videos on youtube of her gigs to see who attends. The target audience I have identified is 13-18 year old girls. This is because this is the early teen years and young girls often idolise with Katy Perry. They fulfil the need to identify and entertain.

To make sure I was targeting the right audience, I decided to show my treatment and talk about my ideas to my sister Sophie who is 14. I then printed off my treatment ideas and asked her to take them to school and get opinions from her friends Here is a webcam video of them discussing their opinion on my pitch:

Treatment

Ref to other videos
The lyrics of the song have a popular narrative where a girl gets a makeover to impress thw boy she likes. I have been researching online and it has been used in many songs and films.

Taylor Swift - You Belong With Me
I looked at this music video and did a frame by frame copy of the first minute (first attempt). At the end of the music video at prom the lead singer had been given a makeover and ends up with the guy she likes.

She's the man - Film
She's The Man, is a film about a girl who pretends to be her brother to persue her love for football.
The two screen shots to the left show shots that I particularly would like to use in my video.

She's the man is based on Shakespeares twelfth night. It has all the same characters and storyline.

Shes all that !

She's all that is a teen rom-com from 1999. It is about a boy who transforms an unpopular girl into 'prom queen material'.  Like the featured texts above, it also contains a makeover. 












Pink Ladies
From the famous film, Grease. The pink ladies are stereotypical girls who are pretty, powerful and look the part and know about boys. They also try to give the main character, 'Sandy' a makeover.

Concept

The song is in the pop genre, hence there will typically be a voyeristic approach, and a bright colour scheme. There will also be a love narrative, including a makeover. It will be a performance-narrative video.

Music Video Idea 1

I have been thinking about what song to make a music video for, and think it would be best to make a music video for a song that does not have a video. I want to make a funny up beat typical pop video, and I am going to use an old song to be sure a new video will not be released! I think a good song to use would be One of the boys by Katy Perry.

 

 

I then brainstormed some ideas on a mind map, which is below. This music video would definately be performanced based I think, because the narrative is very strong.

 

 

Todorov's Narrative Theory

I have been looking at Todorov's narrative theory, which is for linear narratives. I have applied it to two music videos:

This is the music video for We The Kings- Say You Like Me. I think this is a good music video to apply Todorov's narrative theory to, because even though it is half narrative and half performance-based (Steve Archer), the music video has half been animated to look like a video game. The members of the band and 'the girl' have been made into video game characters to exaggerate the lyrics and clearly show the artist being the hero.

At the equilibrium at the beginning everything is normal, there is a shot of the band sat round a table and a girl on her own at a bar. Titles appear on screen to narrate the character roles, for example, 'The Girl' at 0.15 and 'The Band' at 0.18. There is a shot where there is a split screen of half of the band and half of the girl, foreshadowing the forthcoming events.

The disruption of the equilibrium happens at 0.20 when 'The Bad Guy' pulls up to the bar. The expression on the girls face shown by a close up implies how she is not interested. The bad guy and his two helpers grab the girl and speed off in the fast car.

The recognition of the distruption happens at 0.36 where the lead singer in the band gets food thrown at him from a bad guy. Before this when the girl is taken away she looks back at the band symbolising she wants them to save her and that she needs them.

The attempt to repair the distruption takes place for the majority of the music video. The music video is half real and half animated, supporting the effect of the music video being like a video game. The video is constructed with sub titles stating which level of the quest is taking place.

The equilibrium is restored, however not the was it was. The hero and the girl defeat the villan and there is a split screen shot of the bad guy crying and the girl and the lead singer kissing. The video closes nicely by being in the same setting as the equilibrium at the begining at the bar, but this time the girl is sat with the band.

Time - Chase & Status ft Delilah

The equilibrium of this music video is when everything is normal and the girl only sees the family as having a happy family life. Eventhough from her facial expressions it is suggested that she may be execting something unusual is going on.

The disruption of the equlibrium is when the Father gets drunk. He then gets aggressive and violent to the Mother and hits her.

The recognition of the distruption happens when the girl witnesses her Father shouting and pushing her Mother down the stairs. This shot is filmed as a close up of her eye peeping through the door, with a tear running down her face. This is dramatic, because it symbolises the upset that she has closed away.

The attempt to repair is when the girl makes a phonecall, and then shortly after the police arrive and take the Father away. The girl is trying to save her Mother, and is doing what is best.

The equilibrium is restored when the Mother, girl and younger sibling go to visit the Father in prison. The parents still have feelings for each other, and this upsets the girl. The last few shots of the music video show the Father in prison, the Mother and Sister at home, and the girl packing her car and driving away.

Other narrative features:

Flashbacks are often used in music videos to show narrative. An example is One Republic's, Stop and Stare music video.

Another type of narrative for a music video is being mulit-stranded. An example is Devlin ft. Ed Sheeran - Watchtower. Here the video is purely narrative based, and it is a crime narrative. There has even been an extended music video filmed to finish the narrative. It is very intense and is focused around the idea of family and having no escape.

Half Term Diary

 Saturday 24th November
I have been thinking about which song I would like to make a muisic video copy of. At the moment I think a Taylor Swift song would be easiest, therefore I plan to look further into which songs would be best! Taylor Swift songs have a strong narrative.

Possible song no. 1 ...

Also Katy Perry has strong narrative in her lyrics, and is also in the pop genre hence there will be clear conventions to follow.

Possible song no. 2 ...

 

 

 

After looking at both of the sets of lyrics, I have decided to do the Katy Perry song. This is because I feel it has a stronger narrative and is more upbeat and positive.