Tuesday, 11 September 2012

Conventions of different genre music videos

I looked at the different conventions and iconography used in different music videos to define the genre. After looking at a variety of music videos for each genre, these are the repetitive features I noticed for each...


Pop
In Pop music videos the iconography that keeps being used is voyeurism, often of the main vocalist. Typical conventions include a dance routine a some point, often trying to be different by having interesting costumes, for example in Jessie J's Price Tag there is a dance routine section where she is a clown. Other conventions that define the Pop genre include lip syncing and the performance is often narrative based, with the visuals being used to illustrate lyrics. The lead singer is almost always present, wearing trendy clothes and dramatic makeup. High key lighting is often used at some point throughout the video, and the overall tone is often bright.



Rock
In Rock music videos the overall tone of the video is dark and quite low key, to give the video an edge and signify genre. The music videos are often very performance based and there is rarely dance routines or a strong narrative. A typical convention of rock music videos is seeing jumping around with guitars, live performances with lots of enthusiasm and energy. Iconography for rock music videos include the band members having piercings, tattoos and wearing dark clothes, which often matches the darker deep meaning of their song lyrics.




Indie
In most Indie music videos there is the iconography of Indie music videos having a casual dress code of jeans and a top. The music videos don't normally include lots of special effects and seem to have quite a low production value, because of how Indie music originated. Indie music videos are often half narrative-based and half performance-based, but it can vary a lot from one Indie band to another. It is conventional for Indie music videos to have some odd shots or clips that don't illustrate the music and have a symbolic meaning or represent something. Some arty strange aspects of Indie music videos don't represent anything and the band felt like adding it in, for it is stereotypical for Indie artist(s) to be portrayed care free.

Hip-hop/Rap
A iconographic element of the mise-en-scene is that in hip-hop/rap genre music videos, they tend to be set in an urban location, often around graffiti and big buildings. Conventionally a lot of low angle shots are used to make the artist(s) be shown as superior and powerful, as well as asserting authority. Dress code for hip-hop/rap genre music videos stereotypically includes hoodies and hats. There is often voyuerim used and music videos tend to have a lot of lip syncing. Even if there is a strong narrative and it is not all performance based, the lead artist tends to be featured a lot. Clubs, smoking, alcohol, drugs are also stereotypically often found in a hip-hop/rap music video.

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