This video is an example of Firth's typology conceptual, because metaphors have been used to create a mood and offer multiple meanings. For example. the colours may symbolise the artist's mood or the chaos taking over. There is not a strong narrative although there is lip-syncing, but the artist approach to the music video is what catches the audiences attention.
Firth's theory of the performance typology can be applied to this music video. The video has no narrative and focuses clearly on the band's performance, hence showing viewers that the recording of the music is the most important element. Vintage trouble are a blues/alternative rock band so the performance approach to music videos allow the band to express their meaningful lyrics, whilst also making fans want to see the band live.
This music video fits into Firth's 1988 typology narrative, this video is a linear love story which is most common. Lip syncing is used and visuals also fit the lyrics. This music video also fits Schwichtenberg's theory in 1992, he states, 'action in the story is dominated by males who do things and females who passively react or wait for something to happen'. In this video the male artist is seen to be superior, because a range of low angle shots are used and he has strong movements, along with being associated in fast cars. There are lingering shots on the females legs and she does not look directly at the camera. This gives the audience a voyueristic view of the female in this music video.
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